Launching a Business and Learning Curves

Opus=Work * Vesta=Goddess of family * Ego=Self/Conciousness
It's interesting, when you launch a company, that there are many learning curves. There are small learning curves and large learning curves. One of the biggest for me, is technology. This blog is a learning curve! I know enough to get myself in trouble but not enough to do it all on my own. The trouble part is that I'm trying to do all the website work myself to save money. We are a small start up and a non-profit. Until we get going, there isn't a whole lot to go around. I end up spending a lot of time learning so that I can do it myself...for free. There are good parts and bad parts to learning curves.

Remember this: Time is Money!

1. Do you know enough to not waste time? I feel I can get myself into trouble but I try to ask for help as much as possible. This is not typical for me. I'm one of those that will sit with a puzzle for hours until I figure it out. I don't have time to do that now. I need to ask for help and I'm starting to do that.

2. Are there easier alternatives...for now? Sometimes we need to have patience. At this point, re prioritize and ask yourself, "What do I really need to make my client/customers happy?" or "What do I really need right now to be able to market myself."

3. Refer to a "to-do" list before you launch/open for business. Make sure you have your product and that you can deliver. Everything else will be done if you keep it in sight.

4. Don't let details be an excuse. I can sure get caught up in minor details, that I forget the big pictures. I can also be good at say that I can't do this or that because of this other thing. Get going on that product and when you start making some money - improve.

5. Launch small. If your learning curve is super great, don't promise what you can't deliver. Just be what you can be for now. The "big" can come later.

6. Prepare. Nothing says that you can't start pricing experts to help you when you have the money. The first thing Mary Ann and I will do when we start adding members is hire a web designer and maintainer!

The good part about learning curves is that I'm know very familar with web design, hosting, some html and other stuff - the great thing about that is I can talk to an expert without sounding like a complete idiot. We'll be able save time in the future because I understand more.

The other learning curve is accounting. I'm just doing my best and hoping that any mistakes are fixable! And I'm going to try real hard to not hand an accountant a box of receipts at tax time!

If you are launching and have any good tips. Share them with us! I hope you follow our blog - we're going to put tricks, tips and ideas up here on a regular basis. Plus, I'll share the BusiMom's Time Out on Monday's.

Cheers, Lorin
Founder, CEO, Entrpreneur & Professional Moms Association: http://www.epmassociation.org/
President: Opus Vesta Soulutions: Organizational Development for Small Businesses / Coaching for you, your family and your business: http://www.lorinkmask.com/

Powerless or Powerful?

Opus=Work * Vesta=Goddess of family * Ego=Self/Conciousness

The other day, I got very angry. We got a ticket on one of our cars for expired registration. I knew it was for April but thought we till the end of the month. Oh no. It expired on the 15th! When did this start?

The ticket is an absurd $65 dollars for being a few days late. I felt robbed and it made me angry. Not just of the money or ticket. I was angry because I have a very full life, like many working parents, and I try to make it by on some assumptions so that I can get things done in life with some ease. One assumption I thought I could make was to take care of vehicle registrations at the end of the month.

I decided to take some time to think about what really made me angry. It came down to one word:

Powerless.

I can often feel powerless and it makes me feel helpless, which in turn makes me angry. I feel powerless because there are people, such as government officials, company executives and others that do things that have control over me, yet I have no say. (Kids probably think this all the time)

Vote and boycott is many people's answer. I feel voting does not work. I could vote for every alternative and the fact is, government bureaucracies will change things without our consent and we are powerless. Look at the MTA fare hikes in NY.

The only thing I can do in life is change and work on the things I can control:

1. Such as, read my mail and don't assume.
2. Look for alternatives at every corner. (I changed cable companies in the nick of time but I was lucky there was an alternative.)
3. Prioritize important deadlines
4. Listen
5. Act instead of react
6. Pick my battles

I really like that last one. My husband and children are a good examples. There are things I will go to battle for but, I make sure it's THAT important.

I think about Primoff of Scarsdale, who put her children on the street, not 20 minutes from my home, who is also a partner at the same firm where husband works. In her moment, she felt powerless and reacted to her sense of powerlessness. Is she a bad mother? I have no idea. Did she do something dumb? You bet. Does she regret it? Oh yeah. My only hope is that it turns into some thing funny for the girls, later in life, like:

12 year old, now 30: "Remember that time Mom got so mad at us that she left us on the street in White Plains? LOL"

10 yr old, now 28: "OMG, Mom, you were so mad! I can't believe I went with that person to go get ice cream! What was I thinking? LOL and the media went berserk!"

Mom: "I'm sorry I was an idiot. Now that you have kids, do better!"

We can only hope. I'm sure there are many lessons in power from that one.

A few last thoughts and I'll share my Entrepreneur and Professional Moms Assoc. video.

Think about your power over others and use it wisely - justly. Consider the power others have over you. Most importantly, think about the perception of power of others over you. Work to control your reactions.

Wish you all the best,

Lorin